Karmi Games: Etisalat Games

e& is one of the largest technology and investment conglomerates in the world, serving 162 million customers across the globe. etisalat by e& is the largest telecom operator in the MENA region by number of subscribers. Swarmio's Ember gaming and Esports platform was launched to target etisalat by e& customers under the brand name Arena Esports on November 28th. TORONTO, Dec. 7, 2022 /CNW/ - Swarmio Media Holdings Inc. (CSE: SWRM) (OTCQB: SWMIF) (GR: U5U) ("Swarmio" or "the Company"), a technology company focused on the global deployment of its proprietary Ember gaming and esports platform, and Etisalat UAE, now branded as etisalat by e&, announce that they have entered into a partnership (the "Partnership") whereby Swarmio's proprietary Ember gaming esports platform will be launched in the MENA region. The Ember platform was rolled out to etisalat by e& customers in the UAE under the brand name Arena Esports on November 28th, and will be expanded to additional territories in the near future. "Our partnership with etisalat by e& will bring the Ember platform to millions of gamers across the MENA region, beginning with the United Arab Emirates - one of the most robust gaming markets in the world," commented Vijai Karthigesu, CEO of Swarmio. "Currently, the average user spend on micro-transactions such as digital content, skins and accessories inside the Ember platform has been incredibly strong. We expect to see similar results as we roll out the Ember platform across the MENA region where many citizens do not own a credit card, and thus have been unable to buy digital content while playing video games. Swarmio allows these under-served gaming communities to fully participate in games in a similar way to the US and European markets, which currently generate more gaming revenue due their higher credit card penetration rates. We look forward to working closely with etisalat by e& to launch Ember under the Arena Esports brand name to many other markets in the MENA region in the near future."

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